How can you boost your direct mail results on a budget? It doesn't have to be complicated. Sometimes the most straightforward steps have the most significant impact. Here are five...

Do you know what your customers think about you? If the answer is yes, what is that based on? Gut feeling? Or is there data behind your answer? Whether you...

Ever wondered what separates a forgettable ad from a campaign that wins industry acclaim? It's rarely about flashy production or massive budgets. The real magic happens when marketers deeply understand...

Marketing success isn't just about generating leads. It's about strategically guiding customers through each phase of the buyer's journey. This systematic approach, known as lead nurturing, involves presenting the correct...

You're preparing to launch your next direct mail campaign. You've updated your mailing list and identified your target variables, but what about your messaging? If you've been targeting the same...

Want to capture your audience's interest and drive purchases? Use psychology! One helpful model is Dr. Robert Cialdini's framework for persuasive marketing. His six concepts—limited availability, mutual exchange, credibility, peer...

Design trends change. Fonts change. Even the way people browse catalogs and ads shifts over the years. However, some marketing techniques remain timeless. They strike chords so profoundly rooted in...

Every buyer is unique. Yet, certain principles of human behavior apply to nearly everyone. Understanding these principles can help you guide your direct mail and digital marketing strategies more effectively....

Consumers prefer buying from brands they trust, and often, the first point of contact with your brand is your company logo. This makes it even more important to have a...

In today’s “always on” digital environment, the world is at our fingertips. Open, click, view, buy, comment, download. Anything you want. It’s all right there. Even so, book readership is...