When most marketers think about color, they think about photos and graphics. But smart businesses increasingly leverage color throughout their communications. This includes text, calls to action, and messaging elements....

Physical postcards cut through digital noise, delivering your message directly into customers' hands. But with limited space to communicate, your headline carries oversized importance. It must immediately grab attention and...

Here's a question: What is a bigger driver of customer loyalty? Low prices or buyers’ relationship with your brand? If you answered price, recent research says otherwise. This is precisely...